E-commerce Store Design & Development
An online store that looks great and actually sells
Your online store should make your life easier, not add more headaches.
That’s why we build with solutions that are smooth to use, for both your customers and your team.
You know your product is good. Customers are buying. But you can feel it. Everything could be simpler, smoother, more automated, and more profitable.
- Orders still come in through DMs, even though people love what you offer
- You want to grow sales, but the technical side feels overwhelming
- Building an online store has been on your to do list for a while, but you are not sure where to start
- You cannot scale your business if the systems are not in place
- Your current online store feels outdated, confusing, or limited
- People click, but they do not buy. Your conversion rate is low
- It is complicated to manage products, track performance, or set up campaigns
Are you ready for your online store to work for you like a reliable team member, 24/7, without constant issues?
- Sales will no longer depend on messages, broken links, or “Is this still available?”
- You will look like a leader in your field, not a hobby project
- Your store works nights, weekends, and while you are off the clock. Orders, invoices, payments, and notifications run automatically.
Results are not random. I have launched 100+ websites, and I bring everything I have learned into your project.
Ecommerce that delivers results
(and looks like you are already five steps ahead)
Every project starts with a solid strategy. We map out your audience, your offers, and your business goals. Then I build a store that reflects your brand, runs smoothly on its own, and supports you even when you are offline.
Your ecommerce build includes:
The price includes more than most “premium” packages even dare to offer. The items in bold are often sold as add ons, but they are essential for an online store to run smoothly and generate results. That is why they are included in the Celeht baseline setup.
The base package includes:
- Custom UI and UX design by a professional designer We create the design, user experience, and strategy specifically for your business. We do not use pre made templates.
- A product page and category pages designed to match your brand Because not every online store should look the same.
- A conversion focused customer journey The design guides visitors with clear logic toward booking, purchasing, or reaching out.
- Optimized for every screen size Phone, tablet, laptop, desktop. Every version is polished down to the details.
- Website copywriting and editing for the web We help you shape your text for a digital format so it reads naturally and works on a website. If needed, we can also write the content from scratch.
- Product description optimization We refine your product copy to be SEO friendly and customer friendly.
- Abandoned cart email reminders We set up automatic reminders when someone leaves items in their cart.
- Automated review request emails We send customers an automatic follow up after purchase to collect product reviews.
- Returning customer discount If you would like, we can set up an automatic discount for logged in customers.
- SEO-optimized structure We structure your headings to support both SEO and accessibility. This helps Google understand and index your pages more effectively.
- Initial SEO setup and indexing We set up the essential metadata and sitemap, connect Google Search Console, and submit your site for indexing.
- Three calls during the process One deep strategy and visual direction call, one design review call, and one final call after launch to go over next steps.
- A customer journey polished down to the details
- Automated confirmation emails for both the customer and the store owner
- Google Search Console and Google Analytics setup
- Simple instructions for editing your website
- Home, About, and Contact pages
- Unlimited products and product categoriesThe build includes adding up to 10 products and up to 5 product categories. For the rest, we can either add them for an additional fee or show you how to do it yourself.
- Inventory management, sale pricing, and discount codes
- Automatic PDF invoices for customers
- Two months of free ecommerce maintenance We will help you settle in smoothly. After the project is complete, you get two months of free website maintenance.
- Website launch guide with a marketing strategy As a bonus, you will receive a launch guide created with marketers, including proven strategies for launching your new website.
Want more? Add amplification:
- Inventory or accounting software integrations We can connect your store to your inventory management or accounting system so your stock levels match your physical inventory.
- Design and setup for product campaigns or seasonal banners
- Additional product catalog entry
- Landing pages for campaigns or ads
- Multilingual setup
- In depth SEO optimization Want to rank on Google? Strong content plus the right keywords helps Google start noticing you.
- Blog setup and strategy SEO optimized blog writing plus the technical setup so your blog is ready for long term growth.
- Meta Pixel setup
- Email marketing starter sequence A 3 to 5 email series designed to build trust with new customers.
- Membership website Monthly recurring income for your business - membership area, login, paid content.
- Logo design & branding
- Custom solutions - request a quote.
If you are only looking for the cheapest option, Celeht is probably not the right fit. But if you want a partner who helps you level up, we are going to be a great match. Your final price depends on scope and add ons. We will create a personalized quote based on your inquiry form, or within three business days after our first intro call.
- Project timeline starts at 10 weeks
- Investment starts at €5,600 with a payment plan option
Explore the online stores we've have built
Lasher’s online store offers professional lash extension products and tools for lash technicians. I improved the UX and UI based on best practices, built category and filtering logic around how lash artists actually shop, and integrated payment and shipping options to create a smooth, easy checkout experience.
Client feedback:
“Cathy is highly professional, knows exactly what she is doing, and always finds solutions to any questions that come up. I can confidently recommend Cathy to anyone, because she has a great ability to understand who you are, your vision, and your style, and create something you have truly been dreaming of.”
Sherilyn, Founder of Lasher
For Kiilibetoon.ee, we created a brand aligned website and online store with over 350 products and tens of thousands of variations. The goal was to keep the design clear and minimalist while making it easy to request a quote and move through the shopping process smoothly. The result is a clean, efficient web experience that reflects Kiili Betoon’s identity as a high quality, professional brand.
Client feedback:
“Your work is unmatched, Cathy. It is incredible how you managed to win our hearts within the first couple of drafts. It is such a pleasure working with you.” Veronika Kolessova, Sales Manager at Kiili Betoon
IFKU is a handcrafted leather accessories brand that brings together quality, personality, and sustainability. Our role in this project included creating the branding and visual identity, followed by building the online store and optimizing the user experience. The result is a stylish, trustworthy platform designed to appeal to both conscious fashion lovers and customers who value true craftsmanship.
A cost effective online store with worldwide shipping. I integrated the Billbee system to automate fulfillment from two different warehouses, one in Estonia and one in Germany. I also ensured global shipping options and migrated orders and customer data from Shopify to WooCommerce.
Client feedback:
“I feel like no one in my network offers service as good and as fast as you do. I can confidently recommend you to others. I am truly grateful and want to thank you for the great work.” Sirli, Founder of Kira Sustainable
What makes an online store truly great?
- Sales focused content that still feels natural
Well written copy creates clarity, builds trust, and reassures visitors they are in the right place. Design creates the first impression, but content is what keeps people on the site.
- A marketing ready foundation
A great online store supports your business growth. It captures leads, supports campaigns, and keeps selling even when you are not working. When the foundation is strong, every next step becomes easier.
- Sales psychology and understanding the buying journey
If your store is not built around how customers think, they will not buy. We map the buying journey, remove friction, and help turn browsers into buyers.
- Strategy before design
It starts with the heart of your business. Your goal, your ideal customer, and what they need the moment they land on your site. A strategic approach keeps the project focused and the end result effective.
Collaboration process, step by step
We start by creating clarity. We talk through your business goals, target audience, and offers. This helps me understand where you want to go and how your website can support that.
Prep work and competitor research
We look at what works in your market, what does not, and what customers are actually looking for. I analyze your competitors and help define your positioning.
Design, content, and customer journey
I create a design and structure that guides visitors step by step toward a purchase decision. If needed, I also help with content so your message is clear and converts.
Technical setup and SEO
Your site is built to be technically solid, fast, and secure. I set up SEO and connect the tools you need, like Google Analytics, Google Search Console, Meta Pixel, and email marketing.
We test, refine, and help you launch with confidence. You will receive a website launch guide, marketing recommendations, and two months of free maintenance so you can stay focused on your business.
It is time to put digital systems to work for your business.
Choose the best way to start working together
Want to see if we’re a good fit? Book a 20 minute call and we’ll look at what’s happening in your business and how I can help.
Already know what you need? Fill out the inquiry form and I will send you a personalized quote based on your needs.
Founder, brand and web designer, strategist, project manager
Project manager, web designer, developer
Brand and web designer
At the heart of the Celeht team is Cathy, a strategic brand and web designer with over six years of experience and over a 100 websites built.
Over the years, the vision has grown into a small but strong design studio. Today we work as a team of three, each with our own strengths.
Together, we create brand and website solutions that help businesses level up. Your project is not carried by one person alone. It gets the team’s knowledge, experience, and full attention.
- Specialized team: UI UX web design, development, strategy, brand design.
- Client-centered approach: we listen, understand, and create with you.
- Thought-through systems that make the process smooth.
To receive a personalized quote, please fill out the form below. After you submit the form, I will email you a quote within 3 business days.
Frequently asked questions about ecommerce
Online Store
How long does it take to build an online store?
For a simpler online store, we typically plan for at least 10 weeks. Larger projects can take up to 18 weeks, depending on scope and how ready your content and materials are. We start with a clear timeline and move forward with focus.
Why 10 weeks? Experience has shown that clients usually need that time too. The ecommerce build process often brings up new ideas, and those need time to be organized and set up properly.
What platform do you build on?
For ecommerce builds, we use a flexible WordPress and WooCommerce setup. It is a feature rich platform that fits businesses at every stage, from a brand new small business to an established company building a larger system.
Are there any extra costs beyond the project fee?
No hidden fees, but depending on the features you want, we may use paid tools. Common examples include booking systems, automation tools, and ecommerce plugins.
We always talk it through first and agree together on which tools and systems we will use.
The price listed in the quote may change if the scope expands during the project or if additional development is needed. We will always agree on any extra costs in advance.
Can I update the content myself later?
I will show you how to make simple updates yourself. For example, adding products, creating discount codes, updating images and text, and publishing blog posts.
Do I need to provide the copy and photos?
You are the expert in your field, and I am the expert in mine. I will need your initial copy, product details, and business information. If you want, I can refine your text to work better online and add sales focused messaging.
Original photos are always the most trustworthy option, but we can start with stock photos if needed. I can also help you choose the right images.
Collaboration
How much do I need to be involved in the process?
Your or your team member’s input is most important at the start, when we gather the essentials, and later when you review the pages. It is hard to predict the exact time commitment because it depends on your industry and the scope of the project.
How does payment for the project work?
Payment is split into two to five installments, depending on the project budget and your preferences.
The first invoice is a deposit, due before we start. The remaining invoices are sent on the same date each month after the first invoice. Full admin access to your website is provided after the final installment is paid.
How far in advance should I plan my website project?
I recommend planning about one to one and a half months ahead. Most of the time I have a short waitlist, but we can often start prep work sooner.
We will confirm the exact project start date and timeline in your quote.
I do not have everything ready yet, like copy, photos, or content. Is that a problem?
Totally fine. Most clients don’t.
We will talk it through together, and I will give you guidance, tools, and if needed, recommendations for trusted partners so the process stays smooth. You bring your expertise, and I help shape it into something clear and compelling for your customers, both in the messaging and the design.
I am not sure if I need just a website or branding too.
If you want help deciding, I recommend starting with a discovery call. We will talk through your business goals and your current situation, then map out the best place to start.
